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Differentiation: energy drinks
Monster Energy Australia
Made by Bickfords. Monster Energy Drink is a pending trademark of Bickford's Australia Pty Ltd.
http://www.bickfords.net" title="" target="_blank">Bickford's Australia Pty Ltd, had a major legal win over the monster in the USA.
Monster Energy USA
http://ipdownunder.com/no-spillover-reputation-in-energy-drinks-case-hansen-beverage-company-v-bickfords-australia-pty-ltd-2008-fca-406/" title="" target="_blank">Hansen Beverage Company v Bickfords (Australia) Pty Ltd [2008] FCA 406
http://www.freehills.com.au/publications/publications_7215.asp" title="" target="_blank">More detailed background on the legal case.
Head Office
162 Cross Keys Rd
Salisbury South
South Australia 5106
Tel:(08) 8182 1888
Fax:(08) 8182 1899
New South Wales
C7, 3 Burbank Place
Baulkham Hills
New South Wales 2153
Tel:(02) 8824 7722
Fax:(02) 8824 7155
Victoria
Level 1
11 Business Park Drive
Notting Hill
Victoria 3168
Tel:(03) 8588 6588
Fax:(03) 8588 6599
Western Australia
34/80 Royal Street
East Perth
Western Australia 6004
Tel:(08) 9225 6299
Fax:(08) 9225 6422
Queensland
PO Box 3526
Victoria Point West
Queensland 4165
Tel:0416 167 550
Fax:(07) 3286 7615
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