We are made of water: 75% of our brains, 95% of our blood and 100% of our sweat and tears. We last only a couple of days without it, and you would not last long in convenience retailing without bottled water on offer.
If your customers can’t live without it, you can’t either. Bottled water sales are escalating at the expense of their sweet, fizzy cousins. This needs to be reflected in the facings in your fridge. But, as you will find out here, there is more to it than stacking the shelves with just any still, clear liquid that comes along. |
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Drinks News 
