|
Whole Functional Bottled Water |
Fonterra Brands New Zealand (FBNZ) launched Whole, a flavoured water enriched with protein and fibre to help bridge the hunger gap between meals. Massey University conducted its own research to validate the claim.
The new product establishes a new segment in the beverages market.
A ground breaking key ingredient of Whole is ClearProteinTM from Fonterra Ingredients*.
ClearProteinTM allows consumers to enjoy the benefits of a whey protein without compromising on flavour or refreshment.
Whole is available in 500mL serve size available in Lemon & Lime, Tangerine and Berry flavours and can be found in a New Zealand supermarket in the bottled water category aisle.
*Institute of Food, Nutrition & Human Health, Massey University, 30 March 2008, n=50 women aged 25-45.
* Fonterra Foodservices New Zealand website uses the Joomla! 1.5 - FREE Open Source Content Management System.
|
|
